William Hill Australia Review

william hill mobile app


Live streaming events

Excellent Bets

Many language versions of the website

Clear and easy-accessible website

Payout Speed
Software & Games
Overall Rating

As of 2018, William Hill has now merged with CrownBet under the new name “BetEasy”. All existing William Hill accounts have been transferred over. The balance on both accounts has been merged together as well. You would have also received an email with login instructions.

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William Hill Australia Review

William Hill Australia was established in 2015 after the Company purchased Sportingbet, Centrebet and Tom Waterhouse. The bookmaker is currently owned by William Hill Australia Wagering Pty Ltd.

The below content is the personal opinion of Bettingtop10 Australia Editors

Last updated February 2018

William Hill Full Review

In this detailed William Hill Review, we’ll look at the sports betting types, betting odds and markets, promotions, banking options, customer support and more at this bookmaker.


As a well-known International bookmaker, William Hill has a long reputation in the betting industry. This helps build trust with their customer base and the features they provide are some of the best in the Australian bookmaker market.

License & Regulations

William Hill Australia is licensed for betting by the Northern Territory Racing and Gaming Commission.

In South Australia, William Hill abides by the South Australia Gambling Codes of Practice.

Special Products

An interesting product at this bookmaker is the BuildABet feature. It allows customers to request a betting market on a selected event. The team will then review the request and if approved, they’ll set the odds. Then it will be available on the website and mobile app for all customers to bet on.


As with most other competitors, this bookmaker also provides an Eftpos Card for withdrawing funds and purchasing everyday items where Eftpos is accepted. The card can be used at ATMs around Australia. All customers have the opportunity to sign up for the card online through the my account section.  The major benefits of using this card is the ability to instantly receive and spend funds, instead of waiting for a bank withdrawal. It also can be used for instant depositing. Before it can be used, the card must be activated online. At ATMs, select the Savings option and enter a four digit pin. In terms of limits, the maximum purchase amount is $3000. The minimum ATMs transaction limit is $20 and the maximum amount is $1000. The maximum balance amount is $5000. The card is free to apply for but does come with a few fees. ATM fees will apply and there is a small charge for Point of Sale purchases.

William hill Eftpos Card

In our opinion, William Hill does focus heavily on racing and this is reflected in the features they provide. They have a huge range of updated markets for Horse Racing in both Australia and abroad. They live stream selected racing meets in New South Wales and Victoria. The website and mobile app is well designed for finding the latest racing markets as well. They have a full form guide per race and this helps find me find a winner.

Betting Markets

In terms of sports betting markets, this bookmaker is again one of the better options in Australia. They have all the basics covered and provide advanced betting types per sport. It’s easy to find the latest sports events from the main menu and live in-play betting markets per sport. The In-Play betting section displays all the sports in action that can be bet on live. They have an impressive amount of sports on offer, such as Australian Rules Football, Rugby League, Basketball, Cricket, Golf, Ice Hockey, Soccer, Tennis, UFC and more.

For Racing, they have the basics covered with fixed Win and Place betting as the main bet types. They have the exotic bet types covered, such as Quinella, Exacta, Trifecta and First Four. There is also unique bet types such as Mystery Bet, Runner vs the Field, Head to Head and Hi-Lo Racing (card game).

Soccer bet types are well supported with a number of options. They have the basics covered with head to head, total game score, both teams to score and HT/FT Double. They also provide odds for first goal scorer, BuildABet, Handicaps, 1st Half, 2nd Half, Goal Time, Goals, Bookings, Corners and more.

The Basketball betting markets are well designed on the desktop website as you can see the five most popular bet types straight from the Basketball menu link. This includes head to head, line, total game score, margin 1-10 and margin 11+. There is also betting markets for player multis and specials, margins, totals, quarters and first to. In addition, throughout the year, you can bet on future NBA betting markets such as the finals winner.

During the AFL season, William Hill has a variety of sports betting types. They have all the basics covered as well as advanced bet types. They also have future betting markets, such as AFL Grand Final winner. The basic NRL bet types include head to head, line, total game score, margin 1-12 and margin 13+. There is also betting available on future betting markets, such as NRL Grand Final winner and Dally M winner.

William Hill Support

Twitter – @WillHillAus

betstar email Email – [email protected]

betstar telephoneCustomer Service: Australian Toll Free – 1800 007 238

betstar telephoneRacing: Australian Toll Free – 1800 238 005

betstar telephoneSport: Australian Toll Free – 1800 238 001

Live chat/email: https://help.williamhill.com.au/contact/


The banking options are well covered with a number of different options to choose from. For depositing funds via the desktop website, you can select from: William Hill Card, Credit Card, Poli, PayPal, Skrill, BPay, Bank EFT, MasterPass and Deposit Cash. The mobile app is missing Skrill, MasterPass and Deposit Cash but has all the other options. In terms of withdrawing funds, you can choose either: William Hill Card, BPay, PayPal, Skrill, Bank EFT and to reverse a withdrawal. On the mobile app, you can select: William Hill Card, Bank transfer, PayPal and Bpay.

Rapid Keno and Lottery

Another unique part of William Hill is the lottery section. Rapid Keno is similar to playing real Keno, expect the difference is I’m betting on the outcome of the draw. There’s also the option of choosing a number of lottery draws from around the globe, such as the US Power, UK Lotto, EL Nino and more.

Entertainment events

They also provide betting markets on Entertainment events such as the Academy Awards, selected Australian reality TV shows (Masterchef for example), Royal outcomes (Royal Weddings etc) and more.

Live Streaming

Live streaming at William Hill is a key strength as they provide a range of options. For racing, you can watch live racing events in New South Wales and Victoria directly on my mobile device or computer. While for sports, they live stream all NBA and MLB games throughout the season. In Australia, they live stream NBL matches as well. To access the live streaming section, you must be a William Hill customer and logged in. You also need to place a bet within 24 hours  of the event or have funds in my account to watch the action.

If you’re looking for more details about why you should choose William Hill, continue reading below.

William Hill Profile

Company William Hill Australia Wagering Pty Ltd
Founded (2015)
License & regulation Licensed by the Northern Territory Government.
Contact information 1800 007 238
Sports Betting Markets Horse Racing, Cricket, Basketball, Soccer, Tennis, AFL, NRL, NFL

William Hill Card

Live betting

Mobile and app

Popular payment methods

Reputation and license

Build your own bet

William Hill Bonuses and Promotions

Fast Multi – Available on the mobile app only, the Fast Multi feature allows me to build a quick multi bet across sports. It can be found in the main menu and generally includes head to head, line and total points as the bet types.

Price Pump – Increase the odds of a racing bet with the Price Pump feature. It’s generally available once per day and some betting promotions will offer extra Price Pump’s per day.

Live Streaming – Available for NSW and Victorian racing events. They also have live streaming of Basketball, Baseball, Soccer and Tennis.

How to Open an Account at William Hill

before you can place your bet, you’ll need to become a member.

Step 1: Visit William Hill site

Visitors to the William Hill homepage will find a sleek website, instantly recognisable with the William Hill blue. The layout is intuitive and easy to navigate, with the main menu located neatly on the left-hand side.

How to Open an account at William Hill

Step 2: Sign Up

To register as a new user click on the yellow ‘Sign Up’ button, located at the top of the page. An online form will come into view. William Hill may be the quickest and easiest of any online sportsbook to open an account at. With one simple form, which barely takes 2 minutes to complete, you’ll be placing your bets in no time.Open an account at William Hill

Step 3: Input your details

Just scroll down to complete the form, filling in all the required fields. Then click on the ‘Create Account’ button and you’ll be taken back to the homepage, ready to make a few punts and win some cash.

 How to place a bet at William Hill

With millions of customers worldwide, William Hill are a sportsbook you can trust and betting at William Hill couldn’t be simpler, especially with our step-by-step guide.

Step 1: Login

On the William Hill homepage you can find the ‘Login’ button along the top. If you haven’t opened account yet, you can sign up in less than 2 minutes by clicking on the yellow ‘Sign Up’ button.

How to place a bet at William Hill

Step 2: Choose your Sport

On the left-hand side of the page you’ll find the list of sports available for you to wager on. Click on ‘Sports’ and a drop down menu will appear. Here you can choose from a selection of the most popular national and international sports.

place a bet at William Hill

On making your sport selection, you’ll be presented with further options within that field. William Hill is one of the top online sportsbooks for soccer fans, with a wide variety of leagues and tournaments on offer from both Australian and International markets.

William Hill is one of the top online sportsbooks for soccer fans

Step 3: Pick the tournament or game

Once you’ve selected the league you’re interested in, you’ll be able to view all the available matches to bet on, plus the odds for wins, draws and both to score.

matches to bet on

Step 4: Select your bet

Simply click on the odds you fancy, and you’ll be prompted to enter your stake in the ‘Quick Bet’ box. You can choose from the amounts suggested, or enter your own and save them to use later.Quick Bet box

Step 5: Confirm bet

Once you’ve entered in the amount you wish to wager the Quick Bet calculates the possible return dependant on the odds and your wagered amount.

Quick Bet calculates

William Hill Features

William Hill Card – This bookmaker has an Eftpos card available for its customers. The card allows you to instantly access your winnings. It can be used at an ATM and for everyday items where Eftpos is available.

Live betting – Live in-play betting is a key strength at this bookmaker. You can easily watch the action and bet at the same time. It’s available from both the desktop website and mobile devices.


Mobile and app –  The William Hill app and mobile website are well designed for betting, especially for racing. It has live racing streams and a huge range of betting markets. It’s available for download via Apple and Android devices.


Popular payment methods – This bookmaker has a huge range of payment methods for depositing and withdrawing funds. They also have a quick deposit method and the bookmaker card makes accessing funds easy.

Reputation and license – The William Hill name has been established since the 1930s and is one of most known bookmakers in the world. In Australia, they are licensed for betting by the Northern Territory Government.

Build your own bet – At William Hill, you have the opportunity to create a custom bet with the “BuildABet” feature. You can contact the team with a betting market and once approved, it will be available for all customers to bet on.

William Hill Live Betting

In-play betting relates to live sports and the opportunity to “bet live” while the action unfolds. The major advantage is the odds will alter throughout the live action and gives the punter better odds than available before the event. At William Hill, they have live betting markets for Australia’s popular sports, including: AFL, cricket, basketball, NRL, soccer and tennis. The betting markets covered usually include head to head, line betting, total game score and other advanced bet types based on the sport.

William Hill Live Streaming

Live streaming is available for both sports and racing at this bookmaker. The live video can be watched from the desktop website, mobile website and mobile app. For live streaming of sports, this can be found in the “In-Play betting” menu and a red video icon will display if live streaming is available. To watch live streaming of racing, head to the racing betting markets and look for the red video icon once again. To watch the live stream, there are a few rules. You will need to either have placed a bet within 24 hours of the event or have betting funds in my account. It will also require a reliable internet connection.

sports betting scene having been launched in February 2012. The following year it was snapped up by the UK sportsbook, Ladbrokes.

Bookmaker.com.au offers competitive markets on a huge selection of sports, and is an approved betting operator for all the major sports leagues across Australia. Punters can also find a whole host of international sports.

Before you can start betting you’ll need to register for a new account. Signing up is a simple 3 step process, made even easier with our easy-to-follow guide.

William Hill Likes and Dislikes


  • Unique betting features and innovations.
  • Custom betting promotions and custom bet types (BuildABet)
  • Live streaming of sports and racing.
  • Variety of deposit and withdrawal options.
  • Well designed Mobile App


  • They can be slow to add betting markets for upcoming sports compared to the competition, such as MLB.
  • The William Hill card can’t be used for online purchases.

William Hill Odds & Betting Types

Horse racing – They have betting markets for all Horse Racing in Australia and Internationally. They have unique bet types and you can watch the live action for selected races.

Cricket – During the Summer Cricket season, you can bet on the Big Bash, Test Cricket and more. They provide unique cricket betting promotions as well.

Basketball – Along with live streaming of NBA and NBL matches, this bookmaker has Basketball well covered with a range of betting markets.

Soccer – They have all major competitions covered throughout the world and popular events such as the World Cup. The bet types can include over 200 markets per Soccer match.

Tennis – William Hill is well known for their “Chase the Ace” tennis promotion during the Australian Open. They also provide +30 betting markets per match and cover Tennis tournaments through the world.

Australian Rules Football – AFL is a great choice at this bookmaker as they provide competitive odds and 200+ betting markets per match.

Rugby league – During the NRL season, you will find updated markets per week and betting promotions. You also have the ability to bet on future NRL markets.

American football – During the NFL season, they provide weekly promotions and you can find a range of bet types for every NFL game.

 Other niche sports covered include: Boxing, Darts, E-Sport, Golf, Handball, Motor Sport, Netball, Rugby Union, Snooker, Surfing, Table Tennis, UFC/MMA and Volleyball.

William Hill Mobile site and App

William hill appThe mobile app is basically a streamlined version of the desktop website and makes quick betting easy. The homepage consists of all next to jump racing and it’s easy to find the latest sports events in the top scrolling section. An account can be opened directly from the app by selecting the “Login / Sign Up” link in the top right. Simply provide personal details, enter a username and password to get started. To place a bet, click on the selection and the Quickbet popup will display. Then just select a betting stake and confirm the bet. The promotions can be accessed directly from the main menu and the same options as the desktop website are available from the app. In the end, this is one of the best betting apps in Australia for betting.

Features Details
Availability: Apple Store, Play store
Live Streaming on Mobile: Yes
Live Betting on Mobile: Yes

In our opinion, the mobile app is one of the better Betting apps on the Australian market at the moment. It provides a similar experience to the desktop website with the same style of navigation and colour scheme. The left hand menu consists of all important links and makes it easy to find what I’m looking for. The homepage has quick links to popular races, next to go races, popular sports and next to go sports. So it’s easy to find the latest betting market straight from the homepage.

An account can be opened via the mobile app in the top right corner by clicking “Join Now”. To place a bet through the app, tap the selection and then navigate to the bet-slip in the top right corner. Then enter a betting stake and click the “Bet Now” button. The promotions can be accessed from the left hand menu and they provide the same promotions as the desktop website.

How to Download the App: Apple

  1. Navigate to the Apple App Store
  2. Search for “William Hill”
  3. Download the app to your mobile device

How to Download the App: Android

  1. Navigate to the Android mobile website page here: https://m.williamhill.com.au/
  2. Scroll to the bottom and select the Android download button
  3. Follow the prompts to install the app

Live streaming of racing and sports is also available directly from the mobile app. Races with a live stream will have a blue video icon next to each race. While for sports live streaming, navigate to the in-play betting section and select the “Watch live” link near the betting market. A deposit can be made by tapping the top right corner and selecting “Deposit” in the menu. They have a number of options available and the ability to save a Credit Card is handy.

William Hill Banking options

In this section, we’ll look at the deposit and withdrawal methods available at this bookmaker.

deposit options william hill

How to make a deposit: Step by step guide

  1. To make a quick deposit, select Quick Deposit via the desktop website and enter a deposit amount to add funds. For other deposit options, click the balance dropdown and select Deposit
  2. Select your preferred deposit option
  3. Enter your details and a deposit amount to confirm the deposit

How to request a withdrawal: Step by step guide

  1. Select the balance dropdown and choose “Withdraw”
  2. Select your preferred withdrawal option
  3. Enter your details and a withdrawal amount to confirm the withdraw

William Hill Customer Support

The William Hill support team is accessible via phone call, live chat, Twitter and email. They don’t provide support hours on their website.


Live chat

Twitter – @WillHillAus

Customer Service Toll Free: 1800 007 238

Racing toll free: 1800 238 005

Sport toll free: 1800 238 001

Postal Address: PO Box 700, Parap, NT, Australia, 0804.


In conclusion, William Hill is highly recommended for betting in Australia. The features are endless and they’re always improving the betting experience. A point of difference is their live streaming of NSW horse racing. They’re also one of the only bookmakers to live stream all NBA and MLB games during the season. Along with a variety of deposit options, lottery betting, custom betting promotions and more, this bookmaker is one of the best betting sites in Australia.

William Hill Topic Description
Promotions/Bonuses Large range of promos changing daily, hourly and weekly. Usually the bigger the sporting event, the better the promotions are.
Payment methods Deposit: William Hill Card, Paypal, Visa, Mastercard, Skrill, BPay, POLi, MasterPass, Bank Transfer,Cheque
Withdrawals: William Hill Card, Paypal, Skrill, POLi, MasterPass, Bank Transfer,Cheque
Currencies Australian Dollars – AUD$
Software provider Playtech
Odds formats Decimal
Minimum deposit No minimum for bank transfer, AUD$1 for POLi, AUD$5 for credit card, AUD$30 for Paypal, AUD$30 for Skrill
Minimum bet AUD$1 online, AUD$20 by phone for sport, AUD$50 by phone for racing.
Maximum payout No maximum payout limit
Betting/Sports markets Great markets on cricket, ARL, NRL, A-League, Super Rugby, NBA, NFL, MLB, Champions League, EPL and major events like the Soccer World Cup. Racing is covered too with markets on all Horse, Greyhound & Harness races in Australia & NZ.
Mobile/Apps William Hill is extremely mobile-friendly to all major mobile devices, including both iOS and Android products.
Contact information 24/7 Live Support and can be contacted via phone, email, live chat or filling out a form on their website. Customer Service Toll Free: 1800 007 238 Racing toll free: 1800 238 005 Sport toll free: 1800 238 001 Twitter: @WillHillAus Postal Address: PO Box 700, Parap, NT, Australia, 0804.