ClassicBet, TopBetta and MadBookie have merged and are now Play Up. To check PlayUp review please click here. Sorry for the inconvenience. ClassicBet is unique in the Australian sports and horse racing betting scene. What sets it apart (without skipping all the great ClassicBet features and products), is ClassicBet offering all their clients a dedicated account manager. It’s a great personal touch that you won’t find elsewhere: it’s a feature ClassicBet’s fans love and something the bigger online betting sites can’t match, which we’ll analyse closer in our BettingTop10 ClassicBet review.