Outright value concentrates before the tournament starts. Prices shorten quickly once the group draw is confirmed, squad fitness news lands, and early results shift momentum. If you have a view on a team at a long price, the window before the first match is your best opportunity.
When I tracked the ante-post market through Qatar 2022, the most consistent value came not from backing the favourite but from identifying second-tier teams in favourable groups whose prices had not yet adjusted to their comparatively easy bracket. The same principle applies in 2026, and arguably even more so, with a 48-team field.