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- World Cup Betting Markets Explained
- How to Evaluate World Cup Betting Tips
- Responsible Gambling During the World Cup
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- Shihaam Isaacs

Our Team: Shihaam Isaacs
Meet Shihaam Isaacs
Born and raised in Cape Town, Shihaam Isaacs turned her love of iGaming into a career that has now run for more than 15 years. Her first role in the industry came back in 2009, when she joined an online casino.
Shihaam holds qualifications in Marketing Management and Business Management from the University of the Western Cape, and she pairs that academic grounding with hands-on industry experience in everything she writes. When she is not busy producing in-depth sports betting content, you will find her on the dance floor doing ballroom dancing, which is her favourite way to let her creative side out.
Put simply, her inside knowledge of the industry together with a real love of sport is what makes her work both trustworthy and engaging.
You can follow Shihaam Isaacs on:

Professional Experience
Freelance Content Writer (2018-Present): Writes sports betting guides, casino content and pieces across every corner of iGaming for affiliate brands.
Marketing Manager, ZeroEdge.bet (2017-2018) Ran the marketing strategy and handled affiliate partnerships for a pioneering casino gaming platform built on cryptocurrency.
Call Centre Manager, Babe Casino (2015-2017): Oversaw the customer support service and its team in a fast moving online gaming setting.
Promotions Coordinator & VIP Host, Lucky247 Casino (2009-2015): Rolled out promotional campaigns and looked after VIP players.
Diploma in Marketing Management & Business Management, earned at the University of the Western Cape.
If I am not sitting in front of my monitor digging into the newest sports betting trends, chances are I am out dancing until late while polishing my ballroom moves, or mapping out my next trip as I hunt for fresh and exciting places to explore.
Shihaam Isaacs's Writing Philosophy
For Shihaam, good content always starts with the reader. Before she writes about any subject she researches it thoroughly, and she keeps every article clear, accurate and honest, drawing on her years in the field to give readers practical information that helps them make informed decisions.
She holds herself to strict editorial standards that are never up for negotiation: checking facts, making sure nothing misleads readers and always including responsible gaming messages. Her goal is simple: produce useful content that gives readers the information they are looking for, while keeping to the highest ethical standards.
Shihaam Isaacs's Numbers
- 15+ Years of iGaming Experience
- 10+ Years of Writing Experience
- 30 Articles Written for BettingTop10
- 5+ Markets Covered
- Countless ☕ Cups of Coffee Per Article
Areas of Expertise
- Sports Guides: Shihaam is great at turning complicated sports betting ideas into short, easy to follow guides. Whether it is how odds work, the different bet types or the biggest sporting events, she covers the lot so readers can bet on their favourite sports with confidence.
- Full Reviews: Drawing on years of hands-on work in iGaming, Shihaam writes thorough, impartial reviews of sportsbooks and betting platforms. She looks at the whole package, from the user experience to the payment options and the customer support.
- Bonuses & T&Cs: Shihaam spots the fine print instantly, so she walks readers through welcome bonuses, wagering requirements and promo terms, making sure they know exactly what they are signing up for.
- Responsible Gaming: A firm believer in player safety, Shihaam makes sure responsible gaming principles are always part of her content. Her aim is for readers to be well prepared to enjoy their betting in a responsible way.
A sporting moment I will never forget is getting to watch the 2010 FIFA World Cup on home soil in South Africa, and it stuck with me because of the atmosphere in the stadiums, with vuvuzelas blowing nonstop and everyone together as one, which felt electric. That event gave me a whole new love for sport and really showed me what makes this industry so exciting.
Q&A with Shihaam Isaacs
What made you want to write about sports betting?
Working at online casinos for years showed me how much misinformation there is in the industry, so I set out to write content that genuinely helps people make sense of it and make better informed choices.
Which sport do you love following most?
Football (soccer), no question! Spend any time in South Africa and you will see it runs in our blood! I also have to say I love how unpredictable soccer can be.
What is one fun fact about me that people might not know?
I do ballroom dancing, which is my creative outlet and the best way to unwind after a long day of writing.
What do you usually get up to when you are not writing?
I love to travel and soak up new cultures, and I am a real foodie too, because the food is one of the best parts of every trip.
How do you keep up with sports news and trends?
I keep an eye on a range of sports news sites and other publications, plus social media and people who work in the industry.