Our Writers:
James Salmon

Meet James Salmon

Hailing from Melbourne, Australia, James is a sports writer, editor and published author. Sport was a constant in his childhood: he spent countless days at his beloved MCG taking in the footy or the Boxing Day Test, made regular trips to Bells Beach for the yearly pro surfing event, and kept a close eye on the NBA from the opposite side of the globe.

In his mid-20s James made his love of sport his job, and over the nine years since he has written about a wide variety of sports, edited close to 70 books (one of them by a successful former NBL coach) and penned a book of his own.

His book is called Sport’s Greatest Statistical Anomalies, so it is hardly surprising that James finds the finer points of betting so fascinating. He has spent over a decade combing through stats in search of an edge and has been writing about it for almost as long, which makes his insights very much worth your time, or so he likes to think!

You can follow James on:

Bachelor of Arts, University of Melbourne, 2010-2013

Master of Business (Sports Management), 2014-2015

Writer, KadabraInc (various websites), 2019-present

Writer, ClutchPoints, 2022-2025

Writer, Southern Man Surf, 2019-2024

Editor, Ultimate World Publishing, 2019-present

Author, Sport’s Greatest Statistical Anomalies, 2021

"I reckon I was always meant to end up in sport in some form, since my very first job was as a ball-kid at the Australian Open around 2006, although they let me go as soon as they got the chance!"

James writes the way he likes to read. You know those pieces where the writer seems more interested in showing off their vocabulary? That is not his style. His rule is straightforward: write it the way you would say it. He likes content that is interesting, well researched and to the point, and he aims for the same in his own work.

Naturally, accuracy matters just as much from a journalism point of view. With more information sources popping up all the time, it has never been easier for readers to end up taking in content that is misleading or simply incorrect, so alongside keeping things simple, James always makes a point of presenting the facts exactly as they stand.

James' Areas of Expertise:

Across almost a decade in the industry, James has built up experience in a number of different categories. Here is where he really shines:

Sportsbooks previews: Whether it is AFL or NRL, NBA or EPL, James has written previews and predictions across a huge variety of sports, giving his readers single match tips, best bets and multis.

Futures betting updates: Much of James’ work has also focused on regular updates on the big futures markets, such as Premiership favourites, Grand Final outsiders and the like. These usually cover how the odds have moved and which teams look like good value at a given moment, along with the teams best left alone.

"At 7 years old, I was at the MCG on the night the scoreboard famously went up in flames. Dad and I were quickly ushered out of the stadium with thousands of other fans, and then Dad had to head back in after young me remembered I had left my jacket behind! Luckily, we were eventually let back in and the match went ahead as scheduled, if a bit late. Better still, the Tigers got the win over the Blues by 11 points."