Betfair Sportsbook UK Review

Are Betfair ‘the most influential’ gambling company in the UK?

Betfair will be familiar with the majority of readers, after its was licenced by the UK Gambling Commission in 2000, the market movers quickly rose to the top of the ladder as the world’s largest bet exchange operator. It says it’s the most influential firm in the industry – but how is its website holding up these days?

Offering a huge range of verticals, including a Betfair sportsbook, live casino, poker rooms, Vegas-style slots machines, bingo, games and virtual sports – the full site is almost guaranteed to cover every base for any gambling fan.

Betfair: Main Review

betfair site imageBetfair’s bold and bright website draws your eyes in every direction, as though you want to understand each and every part of it. After registration, you sign in from the login page, linking through the website is both intuitive and swift and your account management views are clear and informing.

The Quick Links sidebar appears to be showing some odd suggestions for me, with various low-level NHL and Indian cricket leagues being suggested as bets. While this might be unintuitive, it does go to show the number of sports and levels this bookies caters to. To counter this, a good tip is to change your favourite sport preferences.

Of course, as anyone who understands the concept of a betting exchange will know, the odds are always going to be first class. Getting competitive odds has never been quite so simple as using the Betfair exchange – although it’s worth keeping an eye on, generally we expect the best-priced markets at sites just like this. A premium and fully-functioning bet calculator, too, will make totalling accumulators a cinch.

A number of online reviews have commented that Betfair’s UK customer service can be difficult at best. The site does not prominently feature a live chat service, which means all communication must be done either by phone or by email. This might not seem like a big deal – but when you’re running out of time for a specific bet, you could have a need for speed.

The absolute number of sports available on Betfair is truly its forte. Whether you’re into golf and horse racing, or basketball and tennis, UK players will almost always find a home at this betting website. Sports results are all over the home page and most verticals, so it can sometimes feel quite overwhelming for casual users, this does, however, make things easier during big events, like the grand national or Cheltenham.

A solid live-streaming service is key to any sports betting website in the contemporary world we live in and Betfair does not disappoint. Although some UK events may be unavailable for live video due to licensing, a huge legal library of sports awaits players. Whether you’re hoping to catch a horse race, or waiting for the football score, there are plenty of options. The Betfair forum is full of advice, strategies and information on upcoming events that will be live-streamed, so keep an eye out.

Pros and cons

✦ Unbelievable number of markets available for sports at varying leagues and levels, with football being a particular highlight.

✦ As one of the most recognisable internet brands, it has become one of the most secure betting websites on the internet. Boasting millions of happy customers – they can’t all be wrong.

✦ US players are not permitted to play. Anybody hoping to use this site from outside of the UK should check the website terms for territory restrictions.

✦ Uses Playtech software for its casino, ensuring a huge number of slots and other premium online betting games.

✦ A live chat service is not available, regardless of whether or not you’re in the UK. Most sportsbooks and casino now offer a live chat service, to ensure smooth customer support processes.

✦ Cash out and in play features really spice up the betting experience and users will be happy to try new features as they’re implemented – all designed to help make you money.

✦ Some users have complained about the lack of a free bet and bonuses available, though some can be found online. It is possible to find a promo code online, with a simple search.

Operator mobile & apps

As one of the largest online operators in the UK, and the world, the firm offer a free mobile app for both Apple and Android devices. Both the Apple and Android app are available on their respective stores and playable on most touch-screen phones.

The bookmaker also offers users the ability to login directly through their mobile web browser, meaning you don’t have to make extra space for the app if you’re short on hard drive capacity.

Deposit options

As a major operator, this bookmaker offers a vast majority of payment methods, for both a withdrawal and deposits. UK players are able to use Paypal, although customers from different territories will be unable to use it.

Traditional methods, such as credit/debit card and Paypal, are joined by contemporary options, such as Neteller, Skrill and ClickandBuy. The company also boast a maximum payout amount of £1 million, trumping many others.


Betfair is undoubtedly one of the most established premium betting websites available. Its markets are always priced to an extremely competitive standard and, as an odds exchange, updated regularly and quickly.

Unfortunately, its lack of personal customer service lets this bookmaker down but, as one of the top bookies in the UK, players can feel safe with their cash on Betfair. The firm should perhaps focus on offering further or more widespread promotions for its customers, in answer to online reviews.


– High profile, good reputation
– No download required
– Some of the best odds around

– No live chat
– US players unwelcome
– Fewer bonus options

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