At BettingTop10, sportsbook reviews are a massive part of what we do. When we first started they formed the basis of the site, and even though we’ve now expanded to include global sports coverage including expert tips and predictions, those reviews remain a key focus. Over the years we’ve developed a robust rating system which is verified by experts, and on this page you’ll find out more detail about the in-depth process designed to help you, the bettor, to find the best betting sites.

Trusted Betting Site Reviews at BettingTop10
Overview – Why You Can Trust Our Sportsbook Reviews

One of the key reasons why our betting site reviews are so consistently trusted by bettors is that they are 100% independent. We don’t have a horse in the race – pardon the betting pun – and every site that we test, we test entirely objectively. Our rankings aren’t paid for, we aren’t incentivised to evaluate one betting site above another, and we update the details of each review regularly.
Among the most important factors that we do consider when reviewing bookmakers in order to ensure the trust and safety of our audience are as follows:
- Licensing: There are plenty of unofficial betting sites out there with whom it’s a big gamble, so to speak, to bet with, but at BettingTop10 we ensure that any bookmaker we review is properly licensed with the relevant authorities.
- Security: We want you to be safe, so ensuring the security of a site is another important consideration for us when reviewing sites. Obviously this is closely aligned with licensing, with legitimate, registered bookmakers generally offering a high-level of security.
- Fair odds evaluation: Odds are clearly a pivotal part of the betting process, so we’ll always compare various bookies across a range of different markets to give you the most accurate info about betting odds.
- Payment reliability: You can be confident that you won’t have any issues with payment reliability when it comes to the bookmakers that we review. As mentioned, they’re all properly licensed and registered and are bound by law to payout legitimate winnings.
- Testing sportsbooks in local markets: All of our writers across the various Betting Top 10 websites are local to the region at which that website is directed.
How We Review Sportsbooks
With betting sites reviews such a key focus of the bettingtop10.com websites, it should come as no surprise that we have a very rigorous and detailed review process – one that our team of experts have consistently refined over the past few years. Our framework includes a huge range of different metrics on which we judge these sites, with a focus on safety, betting experience, bonuses, payments and customer support, to name just a few.
Safety and Licensing
We ensure that every betting site that we review is properly licensed and registered with the relevant authorities, ensuring you can be confident in your safety and security while using the sites.
Betting Experience
Overall betting experience is a major part of our review process at Betting Top 10. This includes a range of different things, with the quality and ease of use of the betting site (and often the betting app) playing a key role in our judgement of the overall experience.
Bonuses and Promotions
Bonuses and promotions exist on every betting site, but the quality and quantity of them can vary greatly. For that reason, our review process involves signing up and regularly checking in the changing selection of bonuses with each betting site, so we can tell you which of them offer the best betting bonuses, and which leave a little to be desired.
Payments and Withdrawals
This is where the depth of our reviews becomes clear. It might not be as significant as some of the other metrics on which we judge betting sites, but taking a look at the selection of payment options for both deposits and withdrawals adds another layer to our reviews.
Customer Support
Customer support is something you never really think about until you need it, so we do the thinking for you. For each site we review, we conduct a comprehensive analysis of their customer support, which includes checking how and when you can contact them, and actually trying out their support platform to determine how helpful they are.
This is just the surface of the range of things included in how we rate betting sites. For more information on the process, you can check out our ‘How We Test’ page.
Popular Sports and Betting Markets
Clearly, one of the most important elements of a betting site is the range of sports that they offer, and the selection of markets within those sports. The bookies that we review generally cover most if not all major sports globally, including the following:
Football – Known as ‘The World Game’ for a reason, there are few betting sites out there and even fewer that we review that don’t offer markets on a pretty broad selection of football leagues from around the world.
Basketball – Basketball has become an increasingly global game in recent years, with the success of a host of incredibly talented non-USA players in the NBA a prime example.
Tennis – Most betting sites will have markets for tennis events all year long, with the range of them on offer peaking during the four Grand Slams.
Esports – A few years ago, the prospect of betting on esports was bizarre to most people, but the popularity of esports leagues means betting on it is now fairly common.
Horse Racing – The Sport of Kings, as it’s affectionately known, horse racing is as synonymous with betting as is any sport on this list.
Cricket – Cricket has had an interesting last couple of decades, with T20’s growth around the globe meaning there is more cricket than ever to sink your teeth into.
MMA – MMA has developed a loyal following all over the world, and when a big event is upcoming it occupies a huge share of space in the global sporting discussion.
Golf – Golf is another sport which has undergone a revolution of sports in recent years, with the advent of LIV meaning there are more professional leagues around the world than ever, and more events as a result.
NFL – The sport might be relatively local to the USA, but its popularity certainly isn’t, with pundits all around the world following the NFL very closely.
Baseball – Similarly, baseball might not be as global as some other sports in this list in terms of participation, but it remains a popular sport for fans, most notably the MLB over in the USA.
Betting Expert Guides
Another significant part of what we do at BettingTop10 is providing information for bettors to help you better educate yourselves on the ins and outs of betting. Our betting guide page has a number of educational resources, including but not limited to:
How free bets work: We explain how to get free bets, and how to use them.
Understanding odds formats: Fractional, decimal, moneyline – it might sound like gibberish if you’re not familiar with the terms, but we explain the various odds formats in our betting guide.
Beginner’s guide: If you’re just starting out, we’ve got you covered with our beginner’s guide to betting.
Live betting strategies: Live betting is an increasingly popular way to bet, and with the strategies involved in it varying significantly from traditional betting, we take you through some of our best tipis.
Bankroll tips: Managing your bankroll is pivotal for anyone hoping to actually make money betting, and our betting guide provides valuable intel on how to do it.
Betting Safely and Responsible Use
There are lots of things that we want to achieve through our online betting site reviews, not the least of which is providing bettors with valuable and impartial information to help them decide where to bet. At the forefront of what we do, however, is user safety. We never want to promote anything with any potential to endanger the finances or security of our users. That’s why before we review any bookmaker, we perform thorough licensing checks to confirm their credibility, ensure that they offer secure payments, and of course, decent odds.
Responsible Gambling Tools
The presence of responsible gambling tools is another way to keep bettors safe, and it’s something we’re really keen on the bookmakers who we review having. There are a range of these available at most credible bookies these days; deposit limits, time-outs, self-exclusion, and support links. Hopefully, you won’t ever need these, but if you do ever lose a handle on your gambling, it’s important to know that help is available, and where to find it.
Why Use Our Sportsbook Reviews
It’s safe to say that there is no shortage of options when it comes to betting sites these days, which can make it hard for bettors to snuff out the good ones from the pack. We know that we can help, but if you’re new to the bettingtop10.com site, you’re probably wondering what the difference between us and any other site that reviews bookmakers is. The answer is plenty.
- Independent testing means that all of our betting site reviews are conducted without any pre-conceived ideas about the outcome, or incentives to lean in a certain direction.
- Frequent updates means that you can be sure that if you’re reading information about a betting site on BettingTop10, it’s been updated recently and will reflect as close to real-time information as possible.
- Global coverage means that we have a huge spectrum of experience all over the world, and understand as well as anyone what makes a high quality betting site.
- Transparent methodology means that we give you, as our reader, full access to our review process.
Frequently Asked Contact Questions – Sports Betting Reviews
If you’ve got any questions about us and what we do at BettingTop10, take a look at our frequently asked questions below, and you just might find your answer.
How do we rate sportsbooks?
If you’ve got any questions about what we do at BettingTop10, take a look at our frequently asked questions below, and you just might find your answer.
What’s the most important factor in a bookmaker?
This really depends on the user. For some, having the best odds might be paramount, while others might like the most user-friendly website. The variation in preference is why we ensure that we rank across so many different metrics, to ensure our ratings cater for everyone.
What are free bets?
Free bets are a type of promotion employed by many betting sites. They can come in many shapes and sizes; sometimes they’re a deposit match, other times they’re money back for a losing bet, other times they might be a reward for loyalty. Typically they’ll need to be bet with at least once before they can be withdrawn.
How do I know a betting site is safe?
If we’ve reviewed it at BettingTop10, you can be sure it’s safe. If you’d like to clarify even further, have a read about the organisation with whom the betting site is licensed – we’ll usually tell you where they’re licensed on review pages, while you’ll also find it on the site itself.
James is a sports writer, editor and published author from Melbourne, Australia. He has close to a decade of experience writing about sports and triple that as an ardent follower of everything from AFL and cricket to NBA and surfing, and has also published his own sports book titled Sport’s Greatest Statistical Anomalies. If he’s not watching or playing sport, you’ll find James playing his guitars (when the house is empty, of course), trying out a new stout, or having a read.