William Hill Sportsbook UK Review

William Hill Review

William Hill Betting

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 Many years of great reputation

Wide range of bets

Many payment methods

Many promotions

Payout Speed
Bonuses & Offers
Software & Games
Overall Rating

William Hill Review

William Hill: Main Review

William Hill is one of the best-known UK sports betting sites, with its reputation built on a long history.

Based in the UK with headquarters in London and Leeds, the bookmaker calls itself The Home of Betting and it is hard to argue with their marketing strapline.

William Hill offers very fair odds on virtually every sport you could think of, from cricket, football betting, tennis and golf betting to boxing, horse racing, greyhounds and you can even bet on virtual racing results.

But what are the main pros and cons to signing up for an account with this sportsbook? How user friendly is their website and how easy is it to place a bet via their mobile site?

Read on to find out in the William Hill Sportsbook UK Review from us here at BettingTop10.


William Hill’s world famous sportsbook is easy to use and intuitive to work with. Its huge range of sports promotions and betting variations ensure that any punter could never get bored on the site – and even the most niche of events appear on a daily basis.

Most importantly, the brand is extremely well-established, with makes us here feel particularly safe with leaving money in the account. We don’t expect this bookie to close down overnight.


With years of operation comes years of improvement. We found it hard to find too much critical fault with William Hill. While its mobile app is not the all-singing all-dancing app that other website do have, this bookie is an otherwise all-rounder.


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William Hill Mobile icon

Mobile site & apps

New technology means betting while out and about is easier than ever before, with mobile sites and apps ensuring sports fans can stay in touch with the latest scores and still place their accumulator bets.

William Hill has a straightforward mobile site that does the job it needs to do after you login, with all the betting options you are likely to want from a bookie all available.

Placing a bet on the bookmaker’s mobile site is very simple and similar to most other UK online betting sites. All you need to do is tap to make your selection, then select your stake and confirm.

Their mobile Android app is good too, with a clear and simple design making it easy to navigate, while there is a bet calculator to help work out your potential profits.

Sports such as greyhound and horse racing are also available to watch live through William Hill – The Home of Mobile Betting – which is a nice extra touch for those interested in those sports.

Football odds can be found easily, as can horse racing results from today, so everything you need is easily accessible through the Will Hill mobile offering.

Using the mobile site should be possible through virtually all Apple and Android devices, while the bookie claims that it has the number one mobile betting app on Android.

And if you have an Apple Watch, you can even bet on football and horse racing top bets straight from your watch. Sometimes it really is like we are living in the future, isn’t it?

William Hill app

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Deposit options

William Hill has a truly awesome array of deposit options and, in this department, it is definitely one of the top bookmakers in the UK.

All major credit and debit cards – like Visa, Maestro and Mastercard – are accepted to make deposits with no problems at all, while various online services can also be used to add funds.

Skrill and Paypal are probably the two most common online payment solutions for betting in the UK and they are both listed among the deposit options at the bookmaker as well.

One of the alternative ways to add money to an account in the UK is to use William Hill cash direct, which means you do not even need to link a bank card to your account. This means you can use a local shop to add and withdraw cash from an account, which can make controlling betting easier.

Don’t forget to use a promo code when adding money to your account to top up your funds too!

WH Deposit Options

William Hill Casino

William Hill Casino

In addition to providing a comprehensive sports betting service, William Hill also offers players one of the best casino sites around.

This includes all your casino favourites such as roulette, baccarat, blackjack and poker, as well as live dealer versions of the same games. With a wide range of high tech slots, attractive bonus offers and a variety of customer service options, William Hill Casino is an excellent choice for players of all levels.

Casino Games

William Hill Casino offers hundreds of games on its site, ensuring players are well-catered for. These are split into five main categories: slots, table games, card games, jackpot, live dealer.

The site features many of the top gaming software companies in the industry, including Playtech, Ash Gaming, Cryptologic, NetEnt, Evolution and WagerWorks.

Superheroes are featured heavily in the slots section, with action-packed games starring Batman and Superman high on the list of the most popular on the site. Frankie Dettori’s Magic Seven and Jackpot Darts are great games for UK sports followers, whilst The Love Boat-themed slot will appeal to fans of 1970s television.

Roulette players are spoilt for choice in the table section, with around half of the casino games featuring the famous spinning wheel. Rubik’s Riches and Bonus Bowling were amongst our favourites away from roulette, but with over 40 games to pick from players have plenty of choice.

The card games section features numerous different versions of blackjack, poker and baccarat, with the wide variety ensuring William Hill caters for all types of casino players. With huge progressive jackpots, exciting live casino play and new games regularly added, this is a site well worth joining.

Casino Bonuses

William Hill offers a great selection of sign-up bonuses including:

  • Free Spins
  • Percentage Deposit Bonus
  • Daily Wagering Bonus

The site also rewards its most loyal players with a wealth of special services through the invitation-only VIP Club.

With exclusive promotions and personal attention, VIP Club members benefit from a vast range of services that include:

  • Personal account managers
  • Bonuses and special prizes
  • Higher betting privileges
  • Faster withdrawals
  • Special events exclusively for VIPs
  • Higher comp points conversion rate

William Hill also provides regular users of the site with ongoing promotions including cash back offers, monthly deposit bonuses, a payment method deposit bonus and a refer a friend scheme.

License & Regulations

The casino holds a valid UK Gambling Commission License and is also is licensed by the Gibraltar Government. The website is available in more than 20 languages, as it has customers from over 175 countries.

All you need to know

William Hill provides players with a wide variety of banking options including Visa, Mastercard, PayPal, Skrill and Neteller. The minimum deposit by credit/debit cards is £5 and £10 by eWallet. The majority of deposits are credited instantly, whilst withdrawals generally take 3-5 working days to reach your account.

The site has been optimised for use on mobile devices and if players have already downloaded the William Hill app there’s no need to get another one as the casino is accessible from there.

With its huge collection of games, state-of-the-art software and attractive bonuses, the William Hill online casino has something to appeal to everyone. The live dealer games are amongst the best in the industry, whilst the sizeable jackpots across the site give lucky players the chance to win big on a regular basis.

A vast range of safe banking options, fast processing times and the security that comes with dealing with a reputable operator, means William Hill Casino is a site we recommend players should sign-up for.

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Contact and customer support

William Hill has contact and customer support available 24/7, so if there is any type of problem with your account you will be able to get it sorted out quickly, no matter the time of the day.

The live chat facility is arguably the best way to get a quick answer from their customer service team and this will immediately connect you to a member of staff.

If your query or question is not that urgent you may prefer to drop the bookie an email, with [email protected] the address you need to use.

Remember to include the username or account number you have with the bookmaker to make it easier for William Hill’s customer service to help you out.

Lastly, you can also contact customer support over the phone by using the UK Freephone number 0800 085 6296, while the International Freephone number is 00800 3551 3551.

Conclusions icon


There is absolutely no doubt that William Hill is one of the UK’s very best bookmakers, with its huge range of sports, as well as betting types and odds, placing it right at the top of the market.

With brilliant promotions, sign up offers and coupon codes to persuade you to sign up to get an account, there is really no reason not to join now.

You can even watch live sports via your smartphone through your account on your mobile, so you do not have to miss any of the action if you are out and about.

William Hill has excellent promotion codes and free bet offers too, so this particular UK bookie really does have something for everyone.

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