Sportingbet Sportsbook UK Review

Is Sportingbet ready for the contemporary UK market?

Sportingbet, remembered by some in the UK as SportingOdds until the mid-noughties, is a sports betting website and casino that has been around since 1998. While it is nearly 20 years old, its latest incarnation is relatively new when compared to other premium gambling websites.

Of course, as its name suggests, Sportingbet is a sports-first betting website with a casino attached. It also runs an index of fun virtual sports, which includes an entirely fiction and virtual football league that runs every day.

Sportingbet: Main Review

Sportingbet site imageThe website design is extremely basic, although its accessibility and linking are both intuitive and easy to use. With over 700,000 active customers from around the world and in the UK, Sportingbet offers a dramatic number of sports and betting opportunities. While many customers online have praised its basic blue and white look – others have decried it as a tacky version of Sky Bet.

Sportingbet offers a sign up bonus and extras that can compete with its better-known rivals. Other areas in which this website compete include its live streams, in play and accumulator calculation suites, which work really well.

New and old users will be pleased to hear that its giveaways are not just a one-time opportunity. Sportingbet gives all of its UK users various chances to enter multiple draws and competitions. Mobile users, for instance, are rewarded every month by competing to win the most bets. The user who backs the most winners come the end of the month are due a decent prize.

The Sportingbet Elite club exists to treat its members for their continued loyalty. While the website refuse to disclose how much expenditure is required for an invitation, the firm promise an unbeatable VIP treatment and hospitality at major events. Players should check the full terms for these elite clubs, which could offer insights in getting an invitation and becoming a member.

Elite Gold members are given massive odds boosters and promotional payouts, while even more exclusive users may find themselves in the Elite Platinum club. Elite Platinum players are showered with everything Gold members get, but with the added “unbeatable” hospitality at big events.

Pros and cons

✦ Several opportunities to gain a free bet and some promo codes throughout your user experience. Bonuses are not just for the newest of users and playing is rewarded.

✦ Sportingbet use a Elite Club system, in which the most consistent users are invited to join. Elite Gold users are offered a plethora of top rewards and Elite Platinum users are treated to special account management and a wide variety of VIP treatments and hospitalities.

✦ Payment methods can take between 3-5 days for UK players, although this can be cut down to 24 hours for Elite Gold members and above.

✦ First class live chat service to ensure all players (not just Elite Club members) are taken care of from login page to the bet calculator.

✦ While Sportingbet is not the best betting website on the internet, it does offer a solid and stable alternative from the big-name brands that we are all familiar with.

Operator mobile & apps

The Sportingbet mobile experience has a number of entrances for UK customers. The bookie offers a mobile betting app for both Android and iOS – both should be available on the respective app store.

Interestingly, however, they also offer a mobile link, in which mobile users can access the site via their mobile web browser. This helps make the website accessible, and ensures no large downloads are required.

Deposit options

Sportingbet offers a typical range of payment methods for its 700,000 active users. While it doesn’t charge for your deposit, varying payment methods could offer varying deposit times – although Elite Club members will find these greatly improved.

The website offers all of the usual payments, including debit and credit card, but also offers new-age contemporary options, such as PayPal, Skrill, UKash, Neteller, Click2Pay and Paysafe.


Sportingbet is not one of the most premium gambling websites in the UK. However, the full site offers a huge range of sports and games – virtual football and greyhounds are extremely fun and act as live betting shows for users.

While its design is very basic, its build and execution are both intuitive and easy to use. Offering users a number of different ways to play on mobile will be key to future-proofing any casino – and Sportingbet are ahead in that field at very least.

– Good rewards for regular players
– No download required
– Multiple mobile options

– Relatively new player in the UK field
– Basic and tacky design

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