SugarHouse became the second sportsbook to begin business in New Jersey after the Supreme Court overturned the law that banned sports betting in May 2018. SugarHouse is owned by Chicago-based organization Rush Street Gaming.
SugarHouse was able to hit the ground running because they were already well known in New Jersey and Pennsylvania (partnered with Golden Nugget Casino in Atlantic City, NJ and SugarHouse Casino in Philadelphia, PA) and thanks to their popular online casinos. Adding sports betting to the equation was a relatively simple task rather than creating something completely new.
As a result, SugarHouse was the first sportsbook to launch in Pennsylvania in May 2019.