Sports Betting in UK

Sports betting is one of the UK’s most popular hobbies, but with enough care, plenty research and a smidgen of luck it can be very profitable pastime.

Here at Betting Top 10, we are dedicated to doing everything we can to help you to win top amounts of money from bookies – they have more than enough cash already in our view.

Sports Betting

Top 10 UK Sports Betting Bookies

 UK Best Betting Sites
1 888Sport888sport

Bet £10 & Get £30


Promo Code: 30f
New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply
2 Royal PandaRoyal Panda

Up To £20 Free Bet


18+, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.
3  10Bet10Bet

Get Up To £100


Promo Code: WB10BET
New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+
4 MansionBetMANSIONBET 50% Up To £50
New customers only. Real money deposit required. Credit or debit card only. Deposit & bonus amount must be wagered 6 times (min odds 4/5) prior to bonus funds and associated winning becoming withdrawable.
5 BetfredBETFRED

Bet £10 & Get £30


Promo Code: SPORTS60
Available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
6 bwinBwin Get £10 Back-Up Bet
T&Cs: Min deposit £10, Max stake £10, Min Odds 1/1 (2.0). Max free bet £10; New players only; +18; T&Cs. If a player loses their first bet (on minimum odds of 2.0), we will offer a matching free bet (of up to £10). Neteller and Skrill excluded.
7 UnibetUnibet £40 money back + £10 Casino bonus
18+ Only. New Customers Only. T&Cs Apply
8 Bet365 LogoBet365

Join Bet365 Today


9 BetBrightBETBRIGHT Join Betbright Today
10 Coral LogoCoral £5 Free Bet
Important info: 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pools excluded. Must be placed within 14 days of account reg. £5 credited as free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

It might not be easy to win big from online bookmakers (if it was, then everyone would be at it!) but our guidance can certainly help to give you the upper hand when you are placing your bets.

With so many different sports available to bet on in the UK, not to mention the various odds involved and the massive range of types of bets there are on offer, it can be hard to know how and where to get started.

But gambling does not have to be complicated and we want to make it as easy as possible for you to claim plenty of cash in winnings from betting sites, both on desktop and on mobile.

So with that in mind, let’s crack on with BettingTop10’s guide to betting on sports in the UK, shall we?

Sports Betting Odds

How to work out betting odds

The obvious place to start is with odds, as these are the numbers that will define how much money you can be taking out of the bookies’ pockets and putting back into your own.

All of the best betting sites in the UK will offer you a choice between displaying odds in fraction or in decimal, but what is the difference, which should you choose, and how can they help you to work out how to beat the bookie?

Fraction odds tends to be the default format with the majority of bookmakers – although exchange betting sites will use decimals as standard – so let’s start with them.

A typical example of a price listed with a bookie in a fraction odds is 17/4, which means that you would have to place a bet of £4 to get a profit of £17 back – plus your own initial stake, of course.

The principle of fraction odds is always the same no matter the difference between the two numbers, with the number on the right the stake needed to win the number on the left as profit.

Decimal odds work in a slightly different way and while they can be confusing at first for anyone not used to viewing prices in this way, they can often be useful for newcomers to gambling.

Let’s take the example of a price of evens, which would be displayed as 1/1 if it was to be listed as a fraction on betting websites.

In decimal terms, evens works out as 2.0, because £2 is what you would win for a £1 stake. It is therefore the case that any odds like 10/1 are displayed in simple terms as 11.0 in decimals, while anything lower than evens as a decimal – for example 3/4 – will be 1.75.

It is your choice whether to use decimal odds or fractions, but decimals can be sometimes easier to compare the difference between a lot of prices that are all shorter than evens.

Sports Betting in UK

Sports Betting Tips

Sports betting tips

Anyone experienced with sports betting will have found a system or a strategy that works for them, but there are some basic rules that should be kept in mind at all times when gambling.

The first of these golden guidelines is to make sure that you are never going in blind. Instead ensure that all of your wagers are carefully considered – with research and statistics to back them up when possible – as this increases the chances of bets being a winner.

Finding value is also a must if you are going to make money out of betting sites as they will not give up their stockpiles of cash without a fight for their funds.

Taking some time to carry out a comparison of the odds available with a range of bookies will ensure you get the best price available for your bet, maximising your potential profits as a result.

Many successful gamblers find that specialising in a certain area is the best way for them to make money, for example by following sports like horse racing and greyhounds, where research and insider knowledge can perhaps make more of a difference than in other sports.

Football is obviously the main sport in the UK and, as such, it is one that the bookies tend to concentrate on when they are putting together new promotions designed to attract the eye of punters and keep them on their betting site rather than that of a rival.

Bookies offers such as free bets will be crucial if you are to earn as much as you can from gambling on various sports, while you should also make the most of the many sign-up offers and promo codes that are up for grabs when you are signing up for new bookie accounts. A free bet with no deposit is sometimes on offer too.

All of this can help you to get the edge on the bookmakers, but what types of betting are out there and which ones should you be looking at when you are placing your wagers?

Types of Sports Betting

Types of sports betting

The list of the types of sports bet that can be placed in the UK is now virtually endless, with new markets being developed all the time to ensure there is enough choice for gamblers.

Extremely basic bets like a wager on which team is going to win a soccer match remain extremely popular, but now there are a huge array of other options as well.

What types of bet are up for grabs depends much on the sport involved, but whether it is tennis, golf or cricket bets you want to place it is highly likely you will find something to catch your eye.

Punters particularly like placing accumulators on betting sites in the UK, but while the massive winnings that are on offer with these bets is no doubt tempting, there are very hard to land and therefore often best avoided.

Novelty betting should also be steered clear of as these are aimed at attracting casual punters who do not have the expertise to realise the odds available are very poor value in most cases and designed solely to make headlines.

In terms of types of using the best sports betting sites, it is best to take time to have a good look around and decide what you are the most comfortable with, as everyone prefers different wagers due to the fact they find it easier to pick out their profitable angles.

Sports events & tournaments

Annual sports events and tournaments

The beauty of sport is that there is almost always absolutely loads of it happening at any time you could think of, whether it is day or night where you live, whether it is summer or winter.

There are some annual events that are particularly important in the world of sports betting however, such as the Superbowl that marks the conclusion of the American football season.

From the horse racing calendar, the two major dates to circle are both in the spring, with the Cheltenham Festival in March quickly followed by the Grand National, which is at Aintree.

Football leagues run all year round across the world depending on the country, but internationally is where a lot of bookies focus on offering the biggest live promotions.

The World Cup takes place every four years, as does the European Championship, while the Africa Cup of Nations and the Copa America are more regular, held every two years instead. Cricket, like football, has a World Cup that is on the schedule every four years.

Other sports have their most important dates too, with golf and tennis both hosting four major tournaments that are prized apart from the rest, with these events spaced throughout the year.

Winning Sports betting strategies

Winning sports betting strategies

There are no easy answers to developing a sports betting strategy, but by taking our tips, advice and guidelines on board here at BettingTop10 you can give yourself the best possible chance.

Value should always be at the forefront of your mind, as bad value bets are the way to lose money fast, while good value bets are never a bad idea even if they turn out to be losers in the end.

Being able to spot value is a must if you are serious about gambling but there are no short-cuts here as this is something that only comes with practice and the experience of comparing at a lot of different prices on various online betting sites.

Specialising works for a lot of punters, so work out which sports you have the most knowledge of and focus on them, as you are unlikely to win big betting on sports you know little about overall, while using betting apps to stay in touch while on the move is also recommended.

At a deeper level, specialising on one type of bet is a very profitable method for some people, while focusing on just one portion of a sport, for instance the women’s game or youth matches, can help some to develop that much-needed edge on the bookies.

Getting the better of the bookmakers is not straightforward but research is always going to be beneficial. While facts and statistics coupled with sports betting tips do not guarantee winners, if they are on the side of your bet rather than against it, then your chances are surely improved.

Sports betting should be fun too, so if you get on a losing streak and it starts to get too much, there is no shame in taking some time out to assess your bets, your wins and losses, to work out where you have been going wrong. Tracking all your wagers can be beneficial for this reason.

That’s it! Hopefully you have found this Betting Top 10 guide to sports betting in the UK useful – you should now be more equipped to take on the bookies. Best of luck!

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