Sky Bet to Terminate Affiliates Programme on October 2
Sky Bet have announced that the bookmaker is terminating its affiliate programme on October 2, 2017. The UK bookmaker has written to all of its affiliates to inform them of their decision, citing regulatory pressure as the reason behind the move.
In their notice of termination, Sky Bet told their partners that they could have activated Clause 13.2 of their agreement which would have allowed them to terminate their contracts with immediate effect pending written notice, but instead they have opted to give 28 days’ notice.
Sky Bet have written to their affiliates to ask them to stop advertising their site from October 2, which would be in accordance to Clause 13.5 of their agreement. They must also return all confidential information they have relating to the bookmaker.
The Affiliate Hub portal, which has been available via the Sky Bet site, will cease to exist from October 2, at which point all commission arrangement for all affiliates will end. As a result of these changes, BettingTop10 will no longer promote Sky Bet and instead recommends checking out one of the many other sportsbooks we partner with..
The Guardian newspaper reported an article last week accusing affiliates of posting bets which were likely to lose in order to boost their profit from their revenue share. This is thought to have some bearing on Sky Bet’s decision to end their programme and it remains to be seen if other UK bookmakers will follow suit in the near future.
This move by Sky Bet comes a week after 888Sport were handed a record £7.8 million fine from the Gambling Commission after they allowed self-excluded punters to bet on their site. The betting industry is also expecting to hear the results of the Competitions and Markets Authority’s investigation into the terms and conditions offer by bookmakers. With more pressure set to thrown at companies in the industry, Sky Bet may be the first on many to make big changes in 2017.
You can place your bet on Sky Bet until October 2 here.