One of the best and most exciting additions to online sports betting over the last few years has been the advent of in-play betting, better known as live betting, which allows punters to continue putting down bets even after the action has gotten underway!

Best Live Betting Sites

1
Special Bonus
Sports Interaction
5
✓Amazing Mobile Betting ✓Lots of Markets
✓Amazing Mobile Betting ✓Lots of Markets
Review
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    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
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  • Ontario License
    Ontario Licensed
2
Launching in Ontario
BetVictor
4.8
✓Juicy welcome bonus ✓Wide range of betting markets
✓Juicy welcome bonus ✓Wide range of betting markets
Review
  • Canada
    ✔️
  • interac
    Interac
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    ✔️
  • interac
    Interac
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    Interac
Subject to successful AGCO registration and execution of an Operating Agreement with iGaming Ontario
3
Bettors Choice
PowerPlay
4.8
✓Well designed online sportsbook and casino
✓Well designed online sportsbook and casino
Review
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
4
Special Bonus
888Sport
4.7
✓Boosted Odds ✓Generous Bonuses
✓Boosted Odds ✓Generous Bonuses
Review
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
5
Special Bonus
Betway
4.6
✓Tons of Markets ✓Boosted Odds
✓Tons of Markets ✓Boosted Odds
Review
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
6
Launching in Ontario
Bet99
4.5
✓Great Promos and Bonuses ✓Crypto Betting
✓Great Promos and Bonuses ✓Crypto Betting
Review
  • Canada
    ✔️
  • interac
    Interac
  • Canada
    ✔️
  • interac
    Interac
  • Canada
    ✔️
  • interac
    Interac
Subject to successful AGCO registration and execution of an Operating Agreement with iGaming Ontario
7
Launching in Ontario
Betsafe
4.4
✓Enhanced Betting Odds ✓Great Mobile Platform
✓Enhanced Betting Odds ✓Great Mobile Platform
Review
  • Canada
    ✔️
  • interac
    Interac
  • Canada
    ✔️
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    Interac
  • Canada
    ✔️
  • interac
    Interac
Subject to successful AGCO registration and execution of an Operating Agreement with iGaming Ontario
8
Launching in Ontario
TonyBet
4.4
✓ Extensive Live Betting ✓Great Markets
✓ Extensive Live Betting ✓Great Markets
Review
  • Canada
    ✔️
  • interac
    Interac
  • Canada
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  • interac
    Interac
Subject to successful AGCO registration and execution of an Operating Agreement with iGaming Ontario
9
NEW
BetMGM
4.4
✓Live Stream Games ✓Variety Of Betting Markets
✓Live Stream Games ✓Variety Of Betting Markets
Review
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
  • Canada
    ✔️
  • Ontario License
    Ontario Licensed
10
Launching in Ontario
Neo.Bet
4.4
✓iOS/Android apps available ✓Cashout Control
✓iOS/Android apps available ✓Cashout Control
Review
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    ✔️
  • interac
    Interac
  • Canada
    ✔️
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    Interac
Subject to successful AGCO registration and execution of an Operating Agreement with iGaming Ontario

Here, we’ll break down everything you need to know about live betting in Canada from the pros and cons, which markets and sports are ideal for live bets, the top live betting sites and live betting apps, as well as a few helpful tips on how to have sustained success using the live betting feature at your favourite in-play betting site.

What is Live Betting?

Live betting is a relatively new feature for most sportsbooks and basically gives punters the ability to place wagers on various markets once the sporting event in question has already gotten underway.

Live betting pretty much means that it’s never too late to get a bet in on any market where you believe you’ve found value.

For example, if you had a good feeling about a certain NFL player having a big game but were unable to get your bet in before the start of the game, live betting NFL will allow you to make that bet even after action has started. The odds for live betting are subject to very rapid changes based on what’s happening in the game, but the convenience of an in-play bet cannot be understated.

What is a Live Betting Site?

Live betting sites are just sportsbooks and sports betting sites that offer the in-play live betting feature. In 2022, you’d be hard-pressed to find a competent sportsbook that’s not offering this feature, and if you happen to be dealing with a bookmaker that doesn’t offer live betting markets, you’d better reconsider your options.

Live Betting Sites Pros & Cons

Of course, like any feature of a sportsbook, the best live sports betting sites will still have pros and cons when it comes to their live betting capabilities. Below we have broken a few of the most common pros and cons you’ll come across when dealing with a top live betting site.

Live Betting Pros:

  • Mobile Friendly → Live betting has gained traction somewhat in tandem with the growing popularity of mobile betting, so you’d be hard-pressed to find a mobile betting app that didn’t have a live betting feature. This makes an already exceedingly convenient betting method—live betting—even more convenient!
  • Quick Cash-outs → Because things are happening so quick and fast during the action of a live game, live bets and odds and therefore live cash-outs of those live bets will change very quickly. Keeping a close eye on your live bets will allow you to pull the trigger and cash-out at the absolute ideal time if you start to sense your bet isn’t going to win.
  • Rare Markets → Betting on live games also affords you new betting markets that you wouldn’t otherwise have access to if you bet exclusively on pre-game markets. Some of these include but are not limited to next team to score, next player to score, next team to earn a first down, or foul, or yellow card, or free kick, or whatever prop you might find. The options are endless, which leads us into the next pro of live sports betting sites.
  • More Betting Options → Another of the biggest pros of the best live betting sites is the sheer number of additional betting opportunities it affords a punter. Not only do you have the unique markets mentioned above, but you also have live and updated versions of every pre-game betting market you can think of as well.

Live Betting Cons:

  • Can Interrupt Daily Life → One of the main drawbacks of diving deep into live betting is the effect it might have on the rest of your daily life. Betting only on pre-game markets can limit the time you afford to betting greatly, while getting into live betting could balloon that time into another stratosphere.
  • Requires Full Attention → As we mentioned above, having sustained success with live betting means you have to be on the ball during the whole game or event, ready to pull the trigger on a bet or on a cash-out at a moment’s notice based on the live action. If you can’t be locked in for a whole game, sometimes a live bet is not worth it.
  • Rash Decisions → Betting during game action when we’ve already got some bets and some beverages in can often cloud our judgement on live betting markets and lead to rash decisions that punters would not have made given the time to consider their course of action as they do with pre-game wagers.
  • Stay The Course → This is probably the most common one, as punters watch the beginning of an event on which they have a pre-game wager and overreact to the beginning of said event by placing a live bet to counteract the original one they have prematurely labeled a loser. Oftentimes, the original bet will win out in the end, making the live bet unnecessary and costly. Staying the course and giving your original bet a meaningful amount of game time to convince you not to make live bets to hedge yourself is usually a smart move.

Best Live Betting Sports & Markets

While you can generally make live bets on any sport, whether it’s live betting NFL, live betting UFC, live betting NHL, or live betting NBA, you’re likely to find a few live markets to choose from if you’re using a decent sportsbook. However, there are some sports that are more suitable for in-play betting than others.

One of these is live betting basketball, or more specifically, the NBA. Hundreds of points are scored in each NBA game, so odds and markets change at a rapid pace, which means if you can even slightly predict even a small time frame in the game, you could have success with your live bets.

The way basketball is played now is also very susceptible to very lucrative in-play bets, as the three-point shot’s popularity has made leads that were previously impregnable become mere speed bumps for teams on the comeback trail nowadays. Over/under odds can change in the blink of an eye too, so sensing a hot streak for a player or team (or the opposite) can be very beneficial there.

Other live betting sports to consider include one that isn’t quite so popular over here in North America: tennis. Live betting tennis might seem like a surprising suggestion, but hear us out. Tennis is a fringe sport, which means that oddsmakers generally don’t have a great idea about the participants on the outer reaches of the rankings.

This allows for in-play bettors to find a ton of value when a player they know to be better than their ranking goes down a set and begins offering big value in their odds. Underdogs are also not given much credit by tennis oddsmakers in general, so in-play bets on strong underdogs are also a great way to make some money from live betting.

Some of the most popular markets you’ll come across when live betting are the following:

  • Next Team to Score → this market concerns which team is most likely to score the next goal/touchdown/run/point in the game.
  • Next Player to Score → this market concerns which player is most likely to score the next goal/touchdown/run/point in the game.
  • Live Moneyline → this market offers updated odds on the Moneyline for the game in question-based on the action that’s already taken place.
  • Live Total → this market offers updated odds on the over/under for any given game, which allows for those actually watching the action to get a solid handicap on where the game might go.

Tips For Live Betting

Giving you all of the information we can about the realm of live sports betting certainly gives you a platform to start from, but all of that information wouldn’t be much without a few in-play betting tips to help apply that knowledge into practice.

  • Get Focused → Unlike pre-game bets, where you can simply place your wager and sit back and relax the rest of the way, a live-betting strategy requires a punter to be locked in and aware throughout the whole game so as to make the most of any value to be found in the live betting markets. It doesn’t necessarily mean that live bettors have to spend a bunch more time betting than pre-gamer bettors, but when you’re live betting, you need to be focused on the task at hand exclusively.
  • Back Losing Favourites → A lucrative live betting strategy we’ve used with a lot of success is to back favourites when they’re losing in the live game. Favourites are listed as such for a reason, usually because they’re the better team or player, so betting on these favourites if they go down early is a great way to take advantage of the ever-changing odds of live markets.
  • Don’t Limit Yourself → Most bettors stick to the holy trinity of wagers even when dabbling in live betting: Moneyline, point spread, and point total. Most decent live sports betting sites will have a lot more than those markets in their lineup of in-play betting markets, things like number of corners, number of cards, number of penalties, number of fouls, and other such props where a well-informed punter can surely find an advantage.
  • Momentum Is Real (Or Is It?) → Our last live betting tip concerns momentum. While the existence of momentum remains up for debate, there’s no question that oddsmakers find a way to incorporate it into their live odds, so watching a game live and being able to find a feel for how the momentum is swinging can be a huge asset for a live bettor.

Best Live Betting Sites

Depending on the sport you’re looking to make live bets on, you might be interested in a different betting site. Different sites often have different strengths when it comes to the different sports you can bet on. Below, we’ve broken down the different sportsbooks we’d suggest considering depending on your betting sport of choice.

Live Betting Basketball Sites

This sportsbook not only offers one of the widest ranges of live NBA bets out there, but it also offers bettors the bet builder option, which is basically a same-game parlay.

100% Welcome Bonus Up To $500 + 2X C$10 Free Bets

This sportsbook’s solid $300 bonus offer is sufficiently supplemented by an excellent mobile app which offers a nice selection of live NBA betting markets to choose from. The app also allows bettors to input bets at a moment’s notice.

100% Bonus On Your First Deposit Up to $300

Live Betting Football Sites

The best live football betting site has to be Bodog. It’s excellent for all sports but especially impressive when it comes to the bevy of in-play NFL betting markets you can find during live games. They offer the same-game parlay option to increase your betting options even further.

$400 Welcome Bonus + 50 Free Spins

Another of the top live football betting sites is this one, which offers tons of quirky and fun ways to make live bets on the NFL. This in-play betting football site also has a ton of intriguing bonuses and promotions for live bettors as well.

100% Matched Deposit up to $150

Live Betting Hockey Sites

One of the kings of Canadian betting as well as live sports betting, Betway is always offering boosted odds, fun promotions, and reasonable cash-out options on live bets. You’re unlikely to find a wider range of live hockey betting markets at better odds than on Betway.

✓Tons of Markets ✓Boosted Odds

A very user-friendly website and the system have helped this sportsbook become one of the most popular for Canadian bettors looking to make hockey wagers. The ease-of-use of the live betting client as well as the litany of different in-play markets available make it hard to beat.

✓Boosted Odds ✓Generous Bonuses

Live Betting Soccer Sites

A big fat $500 bonus upon joining is just the icing on the cake for this sportsbook. They’ve got one of the best lineups of soccer markets, both pre-game and in-play. They offer a 10% odds boost on five-way player parlays that’s worth considering.

✓Well designed online sportsbook and casino

North American sportsbooks aren’t quite as familiar with proper football, and so there are often tons of opportunities for knowledgeable punters to get one over on the oddsmakers, especially in a live betting setting. This sportsbook offers partial and early cash-outs as well as enhanced odds that will only increase that advantage for bettors in the know.

200% Up to $3,000 Welcome Bonus

Best Live Betting Apps

As we mentioned earlier, the growth of live betting has occurred in concert with the explosion in popularity of everything mobile, including betting, which has spawned many betting apps, most if not all of which offer live betting action.

A sportsbook can’t survive without a mobile client these days, but those that have gone all in with a proper live betting app have reaped the benefits because of how easily these two aspects of modern sports betting can be married together. Mobile betting and live betting are both all about convenience, and both sides make each other even better at what they do when they’re combined. It’s basically a match made in heaven.

If you’re looking to do some live betting in Canada via a mobile app, we would suggest checking out offerings from the best in-play betting apps we’ve seen: PowerPlay, 888sport, and Bodog, all three of which have put together extremely convenient and user-friendly iOS and Android apps. The trio all offer tons of lucrative and easy bonuses and promotions that can be accessed through their state-of-art mobile apps as well.

FAQs

  • What is live betting on sports?

    Live sports betting refers to wagers that bettors can make on a sporting event after said event has already started.

  • How does live betting work?

    Bettors find the game on which they want to bet on their sportsbook after the game has already started, and simply take your pick of which live market you’d like. The process for live betting is the same as pre-game betting, just applied to a live game instead of one being played in the future.

  • How to play live betting?

    Bettors must find the in-play betting section on their sportsbook and surf through the offerings to find a live in-play bet that suits them.

  • Is live betting profitable?

    Live betting, just like any other kind of betting, can of course be profitable, but it all depends on the discipline and focus that you have when it comes to the games on which you’re live betting. Clever punters can definitely make a ton with live betting.

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